How to overcome the FEAR monster by Toyin Omotoso
3 days ago after the Ecommerce training I had with Patrick Ogidi, one of the attendees sent me an email.
She said:
"Please, when I import my products, how am I sure that they will sell?"
That right there is the EVIL SMELL of doubt and fear.
And these twins usually end up pulling a lot of people into the dark abyss of doing nothing and having nothing
Instead of allowing these 2 (especiallly fear) to limit your progress, let me tell you how I overcame one of the worst business fears in my life.
Back in 300 level, I discovered a new online business but it required that I will have to spend money to run adverts
And that is where the problem lies with most new entrepreneurs
They are deathly afraid of spending money on their business because FEAR keeps whispering in their ears:
"What if it does not work?"
In my own case, the fear was even more pronounced because my entire pocket money per month was just N2000
If I was going to invest anything into this new business, it had to be from the money meant from my school fees
But then, I realized I was never going to make anything work if I didn't go all in.
So, I made the plung
I used my school fees to run my first advert.
Did it work?
Hell No!
I didn't even make 1 kobo back.
But it gave me 2 priceless things back
(1) I learnt why the advert did not work
(2) I overcame that fear and realized that nothing happens when you try something and it doesn't work
So, dear reader, you won't die if you try something and it doesn't work.
Not everything you do in business will work but if you have made up your mind to succeed and if you have the right information, then you will only
get better and better.
By the time I started studying why my advert did not work, I became more confident and ran more adverts.
The more adverts I ran, the more I was able to silence the "voice of fear" in my head
And the more I understood what to do to get better results.
That is how to move ahead.
May God help us all.
Toyin
PS: Toyin Omotoso recently wrote a book titled "How to turn yourself into a live breathing cash machine" that has transformed a lot of lives
Click this link to get a copy:
PPS: See the review below by Akin Alabi if you are yet to know who Toyin Omotoso is.
"I don't trust most Naija marketers. Many of them do not make money. All they do is seal info on how to make money. There is come one I now trust BIG TIME when it comes to doing business online. His name is TOYIN OMOTOSO. He is one of the few people I respect in this country." - Otunba Akin Alabi (CEO Nairabet)
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